Hubspot integrations what they are and the 10 best ones.jpgkeepProtocol

Hubspot integrations: what they are and the 10 best ones for your business

By Marina Sala, published on June 6, 2023

If you work in a company, whatever the field, you know that when you have to deal with a project it is very normal to jump from application to application and from software to software. Even rewriting the content over and over again on different platforms. However, you don’t have to continue like this. In this article we want to talk about how the integrations, and specifically those of hubspotcan help you streamline these processes and avoid errors.

What are integrations?

The integrations are functionalities that we can find in platforms such as Hubspot and that serve to connect the software with other external applications so that both can share information in real time and that, as a user, you can pass information from one to the other in a simple click.

Therefore, the integrations they eliminate the need to move between different applications concentrating all the information you need in a single tool.

Why is it interesting to use integrations?

  • Being equipped from the start with CRM software that has integration features will allow the system grows in unison with your company and adapts to your new needs. That is, you will not have to change the system as your company grows.
  • The main advantage of integrations is that allow you to automate processes and, therefore, improve the efficiency of teams and workflowssaving time and effort.
  • You also make sure that your integrated data is always up to date and that its accessibility is improved by being only in one location.
  • He overall business performance improves.

Does my business need integrations?

Even if you already know what integrations are and know their benefits, you may be wondering if your business, either because of its small size or because it belongs to a specific industry, needs to implement integrations. And the truth is that This tool is very useful for all types of companies, regardless of their characteristics.. There are many types of integrations and with different purposes that can help your business and offer you all the benefits that we have mentioned before.

How to implement Hubspot integrations?

Hubspot CRM has different service packages that you can choose according to the needs of your business. If you are interested in integrations, operations hub It will be the right one and you can find it with different prices:

  • starter version: from €42 per month.
  • pro version: from €672 per month.
  • Enterprise version: for €1,866 per month.

Once you have it, you can access the market of Hubspot integrations where you can explore all the integrations that the system allows you, learn about its features and install those that interest you the most.

The 10 best integrations for your business with Hubspot

Hubspot Integrations gives you the ability to connect a large number of applications with your software. In this case, we are going to talk about the most popular ones that have proven to offer good performance and results.


WordPress It falls under lead generation integrations, which help convert early-stage prospects into satisfied customers. All the information you have about your leads will be automatically synchronized with Hubspot so that you can access itregardless of what phase the customer is in.

If you have WordPress, its integration will help you align your website with the data of your contacts and with the objectives you have in Hubspot.


In e-commerce integrations, one of the most demanded is that of Shopify. These types of integrations are a great way to find out how your customers and visitors move through your e-commerce. By activating Hubspot integrations you will be able to know, for example, when your customers abandon their shopping carts, which will give you valuable information to create a powerful strategy that wins them back.

Specific, integration with Shopify allows you to connect all your ecommerce data within Hubspot and automatically sync all information.


In this case we are going to talk about connector integrations, which allow you to connect and sync Hubspot with a wide range of applications, as well as customize your integrations. Specifically, Zapier is available within Hubspot integrations and with it you can connect more than 1,000 applications.


slack is one of the most widely used internal communication tools that has been able to create a comfortable, intuitive workspace within the reach of any company. Organizations that work remotely use it a lot so that teams can coordinate and collaborate from anywhere in the world, but also to connect with their clients (if they are B2B companies).

Now Hubspot allows you to integrate it into the software so that communication can be more fluid and simplified and, even, so that information can be shared much more comfortably.

5. Salesforce

Another type of integrations that Hubspot allows are sales. They’re meant to let you unify your sales apps so all support, marketing, and sales details are centralized and easily accessible by all team members from one place.

If in your company you use salesforce, Hubspot allows you to integrate it with its software so that all your data is automatically synchronized and uploaded to the platform’s database. In addition, by doing this, you can get valuable information about sales opportunities, as well as income reports.

6.Facebook Ads

Hubspot also allows you to perform so-called advertising integrations so that you can better reach your target audience and boost your campaigns. All the data obtained from your ads or leads (potential customers) is automatically transferred to Hubspot’s CRM. This will help you get more data about the people who interact with your campaigns so that it is easier for you to convert them into customers.

facebook ads is one of the most used advertising tools by brands and now you can integrate it into Hubspot and review in real time from the platform which are the ads that affect your final result.

Of course, you can also integrate the social network Facebook, since understanding your followers is part of creating a successful strategy. You will be able to schedule publications in advance from the CRM, so it will also be a great ally in network management.


Companies’ marketing teams spend much of their time checking their email inboxes and responding to emails, both to communicate with colleagues internally and to respond to clients. To integrate gmail in Hubspot will allow you to log all messages, access productivity tools (including threads and templates), and view CRM contact details without leaving your inbox.

Of course, in addition to Gmail, you can also integrate Outlook, Microsoft’s email, if that’s the one you work with at the company.


Zendesk It is a sales and customer service tool. Integrating it is a great opportunity for Gather valuable information from customers that will help you to propose future sales. In addition, you can synchronize both platforms and be updated on the needs of your customers and prospects.

9. Eventbrite

This tool is one of the largest in the world for sales and events. Once you have it installed in Hubspot, you can consult the data of the attendees of any event, as well as the registered participants, from your CRM. But that is only a part, since with this integration you will also be able to see the interactions of the participants during an event. This means that it allows you incredible traceability.

Unlike other platforms, eventbrite has some peculiarities when integrating, however, in this link you can find how to do it step by step without difficulty.

10. MailChimp

We finish this top 10 of the best Hubspot integrations for your business with MailChimp. If you want to synchronize your data between both platforms, create email campaigns from Hubspot and be calm about possible synchronization errors (since with the intelligent management function you will continue to attract contacts), the Hubspot-MailChimp union cannot be missing in your business.

Besides, you can automatically add Hubspot contacts to your MailChimp email list, and vice versaleaving behind any kind of manual integration.

In general, platform integrations like MailChimp are great to track lead interactions with sales representatives, personalize emails for certain contacts even if they are automated, and measure the results of your email campaigns.

We hope we have helped you clarify your doubts about Hubspot and its integrations and to know which are the best ones that you can do in your business. Remember that no matter what your company is like, integrations will always help you enhance your processes in multiple ways and see better resultsboth internally and externally.

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