One thing I love about email marketing is its versatility. Not only is it suitable for campaigns at different stages of the conversion funnel, but it can be adapted to companies of all sizes.
To get started with this zero-cost marketing technique, there are many free email marketing tools that are ideal for SMEs. These are the 10 best according to the evaluation of the users themselves and our experience, so don’t miss them!
The 10 best free email marketing tools
1) short (formerly Sendinblue)
Brevo is an all-in-one marketing platform that helps businesses and organizations of all sizes manage their digital marketing and sales activities. The platform offers email marketing tools, sales CRM, SMS and WhatsApp campaigns, marketing automation, web chat, landing page editor, among many others.
With more than 400,000 customers around the world, Brevo adapts to the needs of each company and accompanies them in their growth. The platform is available in 6 languages, including Spanish.
With the free plan, users can add unlimited contacts to their database, send email marketing campaigns, use the sales CRM, and much more. short It also offers paid plans that include more features, and the business plan with a customized budget for more consolidated companies.
Easymailing is a email marketing tool young woman born in 2020 who stands out for her ease of use, and the support she has in Spanish. It is aimed above all at SMEs, communication agencies and the self-employed.
It offers advanced segmentations and a very intuitive template editor with a wide variety of templates.
With the free version you can have up to 250 subscribers and send 2000 emails per month. Payment plans are from €12 per month, with unlimited shipments.
The Easymailing team accompanies its clients at all times. They have support through different channels (email, chat and telephone) and a knowledge base in Spanish.
Mailify is a email marketing tool, bulk SMS and marketing automation. It offers an intuitive editor, EmailBuilder, to design attractive newsletters as well as responsive templates and free downloadable professional HD images. It presents free intelligent functionalities such as: Predictive Sending, Heatmap, Sending by intervals, etc.
With the free version you can send up to 500 emails. What sets it apart from its competitors is that they can be import contacts unlimited, is available in 6 languages (French, English, Spanish, Portuguese, German and Dutch), can be connected to more than 30 applications (Google Analytics, WordPress, PrestaShop, etc.) and offers free consultancies in all languages. try it free here.
ActiveTrail is a email tool and marketing automation in Spanish that helps companies create and execute personalized and effective marketing campaigns. With ActiveTrail, you can stunningly design professional emails, create landing pages for your campaigns, automate email workflows, and much more.
It also allows you to segment your contact list and send personalized messages to specific groups, increasing the relevance and effectiveness of the campaigns. Plus, you can track and analyze the performance of your marketing campaigns in real time, allowing you to optimize your strategies for better results. With this tool, you can create and send newsletters, welcome emails, cart abandonment emails, and more. You can also integrate ActiveTrail with your favorite marketing tools like Google Analytics, Salesforce, and Zapier to get even more insight into your campaigns.
ActiveTrail is a complete marketing automation solution that allows you to create a powerful customer journey across multi-channel scenarios (email, SMS, WhatsApp, push notifications, social media, etc.) thus delivering the right message to the right person. , at the right time and through the most appropriate channel.
Try ActiveTrail for free today and take your marketing campaigns to the next level.
This free email tool It is relatively new, but has achieved many positive opinions of the users.
The free plan allows you to send up to 15,000 emails per month to a database of up to 500 subscribers. Payment plans, starting at €5.60 per month, also allow you to send SMS and push notifications.
In addition to being generous with the sending limits, this tool also has a very simple interface, so it is ideal for getting started in the email marketing.
This tool focuses on simplicity and in the attractive designs, since it offers the possibility of customizing the email templates. In addition, it is available in eight languages.
The free plan allows you to have unlimited subscribers and send 250 emails per month, so it’s quite generous. Paid plans start at $11/month and include features like advanced automation and A/B testing.
One of its most outstanding advantages is that it allows you to send video email marketing campaigns. In addition, it easily integrates with a multitude of tools.
This tool serves more than 150 countries and seeks to be a overall solution for all the needs of email marketing.
The free plan allows you to have an unlimited number of contacts, which is a clear advantage over other free email marketing tools. What is limited is the number of emails you can send: 200 per day or 6,000 per month. To remove this limit and Mailjet branding and have 24/7 assistance, you can choose one of their payment plans starting at €14 per month.
8) CRM Hubspot
Hubspot’s CRM is free and is a very powerful tool for companies to organize and manage the relationship with their customers from a centralized and easy-to-use platform. The goal is for you to be able to follow up on leads and create a complete database with customer activity, so you can understand at what stage they are in the purchase process.
One of the uses it offers is to send emails in its free version. You can include unlimited contacts and send 2,000 emails per month in a one-to-one way. In its free version, it is not intended for mass mailings, such as a newsletter, but rather to send individual personalized responses.
This veteran company email marketing (has been active since 2001) stands out for its integrations with CRM and social networks, and includes tools to schedule unlimited posts on Facebook or Twitter.
The free plan, as of today, is a “free trial” that allows access for 60 days to all the functionalities of the tool, without the need to leave credit card details. When the trial is over, you can choose to cancel your account or pay the minimum fee. For $11 a month you can get unlimited email, autoresponders, phone and live chat support, landing pages, and white-label emails (without the VerticalResponse logo).
MailChimp is perhaps the email marketing tool free more popular for small and medium-sized companies, since it is estimated that it has more than 15 million users. And judging by the opinions they post, they are delighted with it!
The free plan allows you to have up to 500 contacts in the database and send up to 2,500 emails each month. Starting at 11 euros per month, you can increase these figures to 5,000 monthly shipments and 50,000 users.
MailChimp has a lot of integrations with other tools, such as WordPress, Google Analytics, social networks and many more. It also stands out for its analytics, which show comparisons with your previous campaigns and with the averages of your sector.
In addition, Mailchimp has evolved in recent years and is no longer just an email sending tool, it seeks to be a CRM where you can centralize your contacts, create automated flows, landing pages, forms, integrate your social ads and Google Ads campaigns and make mass mailings of emails.
One last tool we want to mention is eMailChef. This platform is very useful if you want to promote your content and products with email marketing, since eMailChef can be perfectly integrated with WordPress, Woocommerce, Magento and Prestashop and has a large number of easy-to-use templates.
This tool does not have free plans, but it can be very suitable for large companies with a large contact base.